There are two basic strategies to bring social media as a marketing tool:
Passive approach
Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities and forums, platforms where people share their comments and share tips on brands, products, and services. Businesses can tap and analyze customer voices and feedback generated in social media for marketing purposes. In this sense, market intelligence is a relatively inexpensive resource that can be used by social media, marketers and managers to monitor consumer defined problems and identify market opportunities. For example, with the images of Internet Videos and iPhone 6, the outbreak "twist test" showed that this greedy phone could be twisted with hand print. The so-called "corner gate" debate has created months of confusion among consumers who have waited months for the iPhone to launch its final interpretation. However, Apple immediately issued a statement saying that this problem is extremely rare and that the company has taken a few steps to make the situation of the mobile device strong and robust. Unlike traditional market research methods such as polls, focus groups and data mining can be time consuming and costly, and marketers can use social media to analyze for weeks or even months, information about 'live' or 'real time' Brand or products. It is very dynamic, competitive, fast-paced and can be useful in the global market in 2010.
Effective approach
Social media can be used not only as public relations and direct marketing tools but also as communication channels and social media personalities and effective client engagement tools targeting very specific mass with social media influence. [15] Broadcasting technologies are likely to be read by sports fans, such as TV and newspaper, that can provide advertisers with a highly targeted audience, while at the same time an advertisement is placed on a sports game during the broadcast or in a sports section of a newspaper. However, social media websites can more accurately target niche markets. Using digital tools such as Google AdSense, advertisers can target targeted political activism associated with a particular political party or video game, such as ads that are very specific to people interested in demographic, social entrepreneurship. I'm looking for keywords in Google social media's online posts and comments on Google AdSense. This will be difficult to provide for these targeted ads for a TV station or paper-based newspaper (though not impossible, "special topics" sections can be seen in the niche, with which newspapers you can use to sell targeted ads).
Facebook and LinkedIn are leading social media platforms that target hyper-target ads to users. Hypertargeting only uses public profile information, but at the same time send information users but hide from others. There are several examples of companies launching some form of online dialogue with the public to feed their relationships with customers. According to CONSTANTINIDES, Lorenzo and Gomez (2008) "Business executives like Jonathan Swartz, President and CEO of Sun Microsystems, Steve Jobs CEO Apple Computer, and McDonalds Vice President Bob Langress regularly interact with their CEO's Blogs, To encourage customers to express their ideas, suggestions or statements, their ads, company or products.Mehmet mehmet may be a very efficient and cost-effective way to launch new products or services using customer influencers (eg popular bloggers), current President of India, President Barack Obama is ranked second only to a number of fans after 21.8 million and counting on his official Facebook page.It is estimated at 200 million in India working on social media platforms to overcome traditional media channels to reach the young and urban population.
Engagement
In the context of the social web, engagements mean consumers and shareholders, such as active participants, rather than the passive appearances of consumers and stakeholders, criticizing companies (eg, lobbying groups or defense organizations). The use of social media in a business or political context allows all consumers / citizens to express and share a product, service or business practice of a company, or a government actioins opinion. Every participating customer or non-customer (or citizen) who joins online through social media is like a marketing department (or a problem for marketing efforts), other customers like to read positive or negative comments or evaluations. The realization of consumers and potential consumers (or citizens) online is a must for successful social media marketing.
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