Social Network Sites

By İçerik Ustası

Tuesday, August 8, 2017

Social networking websites allow individuals, businesses and other organizations to interact with each other and establish relationships and communities online. When companies join these social channels, consumers can interact directly with them. This interaction can be more personal to the user than to traditional marketing and advertising. Social networking sites act as mouths or rather words, e-mouth words. The ability of the Internet to reach billions around the world gave Mouth a strong voice and very online word to reach. The increasing number of consumers' purchasing patterns and the ability to rapidly change the availability and activity of a product or service are defined as a network of influence. Social networking sites and Blogs allow "Retweet" or "re-comment" followers to be made by others about a product that occurs quite often on some social media sites. By repeating the message, the user's connections can see the message, thus reaching more people. Because if you put information on the product there and get repetitive, more traffic is brought for the product / company.

Social networking websites are based on creating virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then links these consumers and audiences to businesses that share the same needs, and values. Through social networking sites, companies can continue to work with individual followers. This personal interaction may be to overcome the loyalty sentiment to followers and potential customers. Also, by choosing whom to follow in these sites, products can reach very narrow target groups. social networking sites also contain a lot of information about which products and services may be of interest to potential customers. Through the use of new semantic analysis technologies, marketers can perceive buying signals, shared by people like content, and online posted questions. The insight of purchasing signage can help people target their sales and run micro-targeted campaigns on marketers.

To integrate social networks into marketing strategies, companies have to develop a marketing model.  there is a marketing model based on social networks (SNeM2S). The model includes the following steps:

Use of potential social networks;
Setting up a financial plan (hiring social media brand managers or consultants);
Designing or modifying organizational structures to manage the social network on the corporate market (this may involve adding a social media unit to an existing marketing branch or creating a new social media branch);
Target Market (s) selection;
Selection of products, services, brand (s) or company messages to be promoted;
Evaluation, data analysis, etc. Performance measures for social media strategy like
In 2014, over 80% of business executives identified social media as an integral part of their business. Business retailers have seen a 133% increase in revenues from social media marketing.

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